The Saline Project is a directing team made up of brothers Adam Toht and Ben Toht and 3D artist and designer Jesse Roff.
Formed by Adam Toht in 1999, the Brooklyn-based Saline Project began by creating beautiful and humorous interstitials for MTV. They quickly made a name for themselves as comedic directors with a heavily visual sensibility.
They began to create title sequences for television and film. In 2002, The Saline Project won an Emmy for the design and direction of a title sequence for "Mortal Enemies," a BBC/Discovery documentary about Arafat and Sharon.
After doing a teaser clip for MTV starring The Roots, The Saline Project started designing and directing music videos, creating videos for Eminem, The Hives, The Cure, Gwen Stefani, 50 Cent, The Black Eyed Peas, Mars Volta, Modest Mouse, and others, earning nominations for MTV VMAs and the Director of the Year Award for the MVPA.
Soon the Saline Project began directing commercials, directing projects for Dunkin Donuts, Sony, M&Ms, Samsung, Nestle, Panda Express, and a popular 2013 Super Bowl commercial for Skechers (the one with the guy tackling a cheetah).
Throughout the career of The Saline Project a culture of experimentation has been very important. Their experimental work has resulted in short films, art, zines, and long form developmental projects (Little Monsters). And notably Monsters, Villains, Heroes and Victims (MVHV), a thirteen part 3d image series that went viral when first released in 2012.
The Saline Project continues to direct and design commercials, films and experimental projects and is currently based in Brooklyn New York.
Commercials and Music Videos
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